The Basics Of Keyword Research For Your Online Business, by Gobala Krishnan, IAHBE Staff Writer—Unlike paid advertising, research has shown that visitors are more open to natural search engine results, and the amount of traffic to natural search engine results is also significantly higher. To get a good search engine ranking, you need to start with the right choice of keywords. Keywords are what people type into search engines to find information. If your site ranks for the correct keyword, your link will be displayed whenever someone uses the search engines. However, it amazes me how little people really know about keyword research; how hard they try to achieve the impossible, and how fast they give up. When you think about it, it’s really a vicious cycle...
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